Hello! I’m a Mexican writer and director with a degree in Communications specialized in Film, from Universidad Iberoamericana. I started out directing short films and small documentaries. Today, my expertise lies on making fashion films, music videos and commercials.

My approach when directing a project is to stay away from conventionalities and give it a distinct twist to keep it apart from the rest.

I like to experiment with new techniques, formats and trends to get striking and memorable visual results.

I have worked with brands like Ninja, Samsung, Volkswagen, Hard Rock Hotels, Herradura and José Cuervo to name a few.